Author Series presents four business writers sharing best practices; Best Places to Work in CT winning companies offer tips in panel discussion
On June 4th the 2009 Connecticut Business Expo will celebrate its 9th year with an author series, panel discussion, educational seminars and more. The Author Series, which began at last year’s expo, will bring four authors who write about small business achievements under one roof while a panel of Best Places to Work in CT winners will discuss successful business practices. Each of these elements will be held at the new Show Floor Theater at the CT Business Expo which will run 9:00 a.m. to 5:00 p.m. on Thursday, June 4, 2009 at the Connecticut Convention Center in Hartford.
Peter Burke, President of Best Companies Group and Joe Zwiebel, Founding Publisher of Hartford Business Journal, will moderate the Best Places to Work panel discussion. The focus will include the Best Places to Work nomination and surveying process, best practices that have evolved from participation and the benefits of being an employer of choice. Mary Kirchoff, HR Director of JH Cohn, Haggett Longobardi, Anne Elvgren, Chief Marketing Officer of Robinson & Cole and Suzy Persutti, Vice President of Human Resources for the Western New England Region for Comcast will share how their companies got the top spots on the 2009 list. The panel event is sponsored by Hooker & Holcombe and will run from 9:45 to 10:30 a.m. in the Show Floor Theater.
“The Best Places to Work in CT panel discussion will be a fantastic resource for small businesses,” said Gail Lebert, publisher of Hartford Business Journal, producer of the business expo and the Best Places to Work event this past March. “These three companies from our top-five list know how to best operate business today and they are happy to share on this panel.”
The Author Series, sponsored by Advanced Copy Technologies, Inc., will showcase the work of four highly experienced and inspirational business writers, featuring topics such as business leadership, marketing, sales and niche development for business.
“We are extremely excited to host the Author Series for the second year at the expo since we had such success last year,” Lebert said. “The authors will present a well-rounded and in-depth look at all of the components of a successful business. They will provide serious tips for business leaders in today’s economic climate.”
The line-up includes:
Jeffrey Fox
Jeffrey Fox is the author of "Rain: What a Paperboy Learned About Business,” a story of Rain, a thirteen year old morning paperboy who faces challenges that he solves in surprising ways. His challenges include getting the job, mean dogs, a bully, people who don’t pay. After the narrative comes “The Rain Reader.” This is a series of analytics that allow the interested reader to examine all the complexities of the chapter metaphors and the business and life lessons therein. “Rain” is Jeffrey Fox’s tenth book, and his first book of fiction. Time: 1:45 - 2:15 p.m.
Jane Applegate
Best selling author Jane Applegate will discuss her book "201 Great Ideas for your Small Business." This book provides a variety of ideas for the entrepreneurs of small businesses, including finding a great lawyer, locating a good accountant and how to get free government counseling. Jane Applegate is one of America's leading small business management experts. She is the author of four books. A former syndicated columnist for the Los Angeles Times, she provides strategic marketing services for big companies serving the small business market and small companies seeking to grow. Time: 11:00 - 11:45 a.m.
Susan Friedmann
Susan Friedmann will discuss her book “Riches in Niches: How to Make it BIG in a small Market,” a practical guide to create an “expert identity” and dominate a niche. Susan Friedmann, CSP, The NichePreneur™ Coach is a speaker, coach, niche marketing expert and author of 13 books. Time: 12:00 - 12:30 p.m.
Alyssa Dver
Author and marketing guru Alyssa Dver will discuss her book "No Time Marketing,” which provides to the point, specific guidance to entrepreneurs and small businesses so they can do the best marketing possible and positively impact sales. Alyssa Dver is the CEO of Mint Green Marketing, a consulting company helping small businesses to improve their marketing decisions and sales results. Time: 12:45 - 1:15 p.m.
The 2009 Author Series and Best Places to Work in CT panel discussion will be held at the Show Floor Theater located in the center of the Exhibit Floor. Admission is free and pre-registration for these events is not required. The Show Floor Theater has state of the art technology that will showcase these events as well as renowned speakers and social networking discussions.
Admission to the CT Business Expo is FREE and open the public. Attendees can pre-register at www.ctbexpo.com or at the door. Online pre-registrants can reserve their seats in educational seminars and will not have to wait in line the day of the show. To exhibit, sponsor or attend the 2009 Connecticut Business Expo visit www.ctbexpo.com.
The 2009 Connecticut Business Expo is sponsored by: Comcast (presenting sponsor); NBC 30; Pro Systems; Advanced Copy Technologies; Cox Business Services; DATTCO; Hooker & Holcombe, Inc.; WDRC; Farmington Savings Bank and the Small Business Development Center. Event partners include: Rider Productions; New Wave Industries, Inc.; Co-Communications Marketing & Public Relations; The Perfect Promotion; A.R. Mazzotta; CT Convention Center and Metropolitan Expositions.
About Hartford Business Journal
Hartford Business Journal is the only audited weekly, subscription-based business publication in Connecticut. Whether it’s market trends, the latest merger news or an update on state government, this award-winning weekly is the “must read” for area business leaders. Hartford Business Journal has a total readership of 25,000 affluent and educated business decision makers in the 61 towns that make up Metro Hartford. For more information, please visit www.hartfordbusiness.com or call 860.236.9998.
