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News Dec 10, 2013 - 3:42:54 PM


New Country's "Drive Sober" Campaign Benefits Trooper Toy Drive

By New Country Motor Car Group





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HARTFORD, CT - The numbers are staggering- about every 90 seconds, a person is injured in a drunk driving crash. It’s a problem with widespread ramifications. Most disturbing, many lives lost as a result of driving under the influence, are innocent lives. In 2011, 226 children were killed in drunk driving crashes, of those more than half were riding with a drunk driver. The problem of drinking and driving becomes even more worrisome during the holiday season.

“As an automotive company, we want to take a lead to do all we can to ensure this holiday season is a safe one,” said Tim Parker, General Manager of New Country BMW-MINI.

New Country Motor Car Group Dealerships in Hartford, CT are encouraging CT residents to take the pledge to not drink and drive this December as part of National Drunk and Drugged Driving Prevention Awareness Month. New Country will donate $1 directly to the Connecticut State Police Toy Drive for every signature gathered from now until Dec. 23rd. Then from Dec. 24th until Dec. 31st, donations will be sent to Connecticut Children’s Medical Center. Residents can sign-up online at www.newcountry.com/ctpledge.htm.

“We respond to far too many drinking and driving accidents during the holiday season. Too often the results are heartbreaking,“ said Connecticut State Police Sgt. Stephen Samson, who has helped organize the Connecticut State Police Toy Drive the past four years. “We applaud New Country Motor Car Group for taking the initiative to help reduce this very serious problem in our state.”

This year marks Connecticut State Police Troop H’s 17th annual toy drive to benefit Connecticut Children’s Medical Center. The toy drive will be held Thursday, Dec. 19th, through Sunday, Dec. 22nd at the Toys “R” Us locations in Newington, West Hartford and Manchester, CT, which will then be donated to Connecticut Children’s Medical Center and distributed to children seen in the emergency department.

“A trip to the ED can be frightening for anyone, especially for a child,” said Connecticut Children’s Media and Public Relations Manager Monica Buchanan. “These toys go a long way to ease the fears of children who need to undergo a medical examination or procedure. We’re so thankful for the community’s generosity in helping our young patients.”

Once all of the toys are collected, the Ambulance Service of Manchester and Aetna Ambulance partner with Troop H to deliver the toys to Connecticut Children’s for distribution. Since its inception, the toy drive has collected more than $190,000 in cash donations and approximately half a million toys to benefit our region’s children who visit the Emergency Department at Connecticut Children’s during the holidays and throughout the year.

“We’re in the business of selling some of the safest cars on the road. While we can’t control how people drive once behind the wheel, any role that we can play in promoting safe driving is well worth it,” adds Parker.

About New Country Motor Car Group
New Country Motor Car Group has several locations in the Hartford, CT area; New Country Motor Cars representing Mercedes-Benz /smart / Sprinter, and New Country BMW-MINI. The organization prides itself on world-class knowledge and impeccable service. New Country Motor Car Group has dealerships representing 16 brands in Connecticut, New York and Florida. Visit www.newcountry.com for more information.

About Connecticut Children’s Medical Center
Connecticut Children’s Medical Center is a nationally recognized, 187-bed not-for-profit children’s hospital serving as the primary teaching hospital for the Department of Pediatrics at the University of Connecticut School of Medicine. Named among the best in the nation for several of its pediatric specialties in the annual U.S. News & World Report “Best Children’s Hospitals” rankings, Connecticut Children’s is the only free-standing children’s hospital in Connecticut that offers comprehensive, world-class health care to children. Our pediatric services are available at Connecticut Children’s Medical Center in Hartford and at Saint Mary’s Hospital in Waterbury,CT with neonatal intensive care units at Hartford Hospital and the University of Connecticut Health Center, along with a state-of-the-art ambulatory surgery center, five specialty care centers and 10 other locations across the state. Connecticut Children’s has a medical staff of nearly 1,100 practicing in more than 30 specialties.

For more information, visit www.connecticutchildrens.org or connect with us on Facebook at www.facebook.com/connecticutchildrens and Twitter at www.twitter.com/ctchildrens.




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