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News : Real Estate Aug 17, 2011 - 7:43 AM

William Raveis named “Most Innovative Brokerage or Franchise”

By William Raveis Real Estate, Mortgage & Insurance

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William Raveis Real Estate, Mortgage & Insurance understands there is a critical shift occurring in the real estate industry today. The industry is moving from the traditional brick & mortar business model to one that is centered on technology solutions. Due to the company’s achievements in providing innovative technology at the broker, as well as agent level, William Raveis was recognized at Inman News’ 2011 Innovator Awards as the “Most Innovative Brokerage or Franchise.” In addition, the firm placed as a finalist in the “Most Innovative Website or Web Service” category for its enterprise CRM, marketing and business development platform, Agent Dashboard.

“It is stunning to think that only a few decades ago, we as an industry were reliant on MLS books for all listing information,” said Bill Raveis, William Raveis Chairman & CEO. Now, mobile solutions bring real estate data to the agent-to their smartphones and tablets- he explains. “Through our partnership with CoreLogic we were able to build upon an existing platform by adding key marketing and technology tools for agents. This resulted in the creation of Agent Dashboard, the first mobile data and CRM tool free to agents, which will help fuel the continued shift in the industry. Agents now have a business and marketing solution that is as mobile as they are.”

Through a single interface, Agent Dashboard offers mobile syncing for the most critical parts of an agent’s business. Calendars, contacts and email updated on a mobile device, including iPhone, Android and iPad, are automatically synced on a desktop and vice versa. An agent can see a comprehensive history of what he or she synced when logging onto Agent Dashboard.

Perhaps most beneficial are the automatic alerts agents can setup to stay aware of clients’ needs at all times. For instance, an agent can instantly receive an alert via email, on Agent Dashboard homepage or by text message if a client is interested in a property, changes search criteria or various other actionable items. Agents can even select the time of day they would like to receive text message alerts.

Agent Dashboard acts as a single point of entry for extensive property and town data, comprehensive marketing plans, social media management, robust contact management, full MLS integration and listing notifications spanning multiple states, cities and towns.

Due to a focus on maintaining a culture of innovation, William Raveis has demonstrated strong growth despite a challenging market. The company has multiplied the size of its network with a consistent focus on social media. With a virtual sphere of influence approaching 10,000 on Facebook, Twitter and LinkedIn, William Raveis looks to its strong social base when making marketing and branding decisions. In addition, the company offers a wealth of online, on-demand agent training in areas of new and social media as well as other emerging real estate technologies.

In the past year, William Raveis has expanded its reach to 80 offices and 2,700 sales associates across the northeast. The company continues to expand its footprint by hiring exceptional sales associates and empowering them with unique marketing, branding and technology tools. Major divisions of the company are contributing to its overall success, as well. William Raveis Mortgage experienced an unprecedented year of growth, originating over $900 million in volume.

The company maintains a stellar reputation amongst clients and sales associates alike. It has been named as “The Best Real Estate Company” from 2008-2010 by The Commercial Record, “The Best Real Estate Company” by Banker & Tradesman in 2009 and 2010 and as “The Best Place to Work” in 2010 and 2011 by the highly esteemed Boston Business Journal. In addition, The Family of Companies, William Raveis Mortgage and William Raveis Insurance, have won top honors. William Raveis Mortgage placed in the top 2 for “The Best Residential Lending Company” in Commercial Record & Banker & Tradesman’s 2010 annual survey of top area firms. William Raveis Insurance won “The Best Insurance Company” in Commercial Record’s 2010 survey.

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