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News Oct 8, 2009 - 4:17 PM

UNICEF Ambassador Selena Gomez named spokesperson for Trick-or-Treat for UNICEF campaign


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UNICEF Ambassador Selena Gomez returns for a second year as spokesperson for Trick-or-Treat for UNICEF, one of the longest running youth volunteer movements in America. Now in its 59th year, the U.S. Fund for UNICEF will launch its time-honored Trick-or-Treat for UNICEF campaign this fall.

As an education and fundraising initiative, Trick-or-Treat for UNICEF provides U.S. children, along with their parents and teachers, the opportunity to learn about their peers worldwide who are truly in need and to raise money on their behalf to help reduce the number of daily preventable deaths of children, from 24,000 to zero.

“Trick-or-Treat for UNICEF invites children and adults alike to make Halloween count by joining UNICEF to do whatever it takes to help save children’s lives,” said Selena Gomez, UNICEF Ambassador and 2009 Trick-or-Treat for UNICEF spokesperson. “This October, I would like to encourage everyone to make a difference and support UNICEF’s mission to reduce the number of daily preventable deaths of children, from 24,000 to zero.”

To support the Trick-or-Treat for UNICEF campaign, Selena Gomez, who is also an accomplished recording artist, will be donating four VIP tickets to one of her upcoming concerts with backstage meet-and-greet access to the highest bidder through a Charity Buzz auction. The highest bidder will also receive an autographed CD. The auction will begin October 21 and run through November 11, 2009. Proceeds will benefit the Trick-or-Treat for UNICEF campaign.

As part of a live web cast series hosted on Facebook, Selena Gomez will also speak to fans and supporters of Trick-or-Treat for UNICEF on October 29th. The Trick-or-Treat for UNICEF spokesperson will provide viewers fundraising tips and teach them about the ways they can support UNICEF's lifesaving work for children.

"Trick-or-Treat for UNICEF is the original "kids helping kids" program --it is the opportunity for young people to be directly involved in saving children’s lives. Over the years, young people have met this challenge by fundraising for UNICEF in unbelievably creative ways." said Caryl Stern, President and CEO of the U.S. Fund for UNICEF. “To date, Trick-or-Treat for UNICEF has received over $144 million dollars to help put an end to the unnecessary deaths of 24,000 children who die each day of preventable causes.”

While carrying the orange collection box door-to-door is one of the most popular ways to contribute to Trick-or-Treat for UNICEF, supporters can host Halloween parties, bake sales, car washes, or text the word “TOT” to UNICEF (864233) to donate $5 on your mobile phone.

New this year, Procter & Gamble will double the impact of donations made by viewers of a Halloween-themed primetime television special airing on HGTV on Sunday, October 18 and Saturday, October 24 at 8 p.m. ET/PT. P&G will match all donations made via from October 18 through October 31, 2009, up to $100,000.

Collection boxes are available online and at several retail locations, including Baskin-Robbins, Hallmark Gold Crown stores and Pier 1 Imports. Boxes can also be ordered by phone at 1-800-FOR-KIDS. Donations can be made via credit card or check, or through over 12,000 participating Coinstar Centers®, found in supermarkets, drug stores and mass merchants nationwide.

The U.S. Fund for UNICEF is grateful for the longtime support of national partner, Procter & Gamble and proud supporters including Coinstar, Inc., Hallmark Gold Crown Stores and Pier 1 Imports as well as community supporter, Key Club International. In addition, the U.S. Fund for UNICEF is pleased to announce American Airlines, Baskin-Robbins, KIDZ BOP and new national media partner, HGTV, have joined as supporters of this year's campaign.

To order your collection box and to learn about all the ways you can get involved, please visit


UNICEF has saved more children’s lives than any other humanitarian organization in the world. Working in over 150 countries, UNICEF provides children with health care, clean water, nutrition, education, emergency relief, and more. The U.S. Fund for UNICEF supports UNICEF’s work through fundraising, advocacy, and education in the United States.

UNICEF is at the forefront of efforts to reduce child mortality worldwide. There has been substantial progress—the annual number of under-five deaths dropped from 13 million in 1990 to 8.8 million in 2008. But still, 24,000 children die each day from preventable causes. Our mission is to do whatever it takes to make that number zero by giving children the essentials for a safe and healthy childhood. For more information, visit

About Trick-or-Treat for UNICEF National Partners

National Partner: Procter & Gamble

P&G is this year's Trick-or-Treat for UNICEF National Partner. This marks the company’s tenth year supporting the program, with over $3.3 million in donations. New this year, Procter & Gamble will double the impact of donations made by viewers of a Halloween-themed primetime television special airing on HGTV on Sunday, October 18 and Saturday, October 24 at 8 p.m. ET/PT. P&G will match all donations made via from October 18 through October 31, 2009, up to $100,000.

UNICEF receives support from P&G through the company’s Live, Learn and ThriveTM global corporate cause, devoted to improving life for children in need.

National Media Partner: HGTV

HGTV is proud to join the U.S. Fund for UNICEF as the national media partner of the Trick-or-Treat for UNICEF campaign. As the newest media partner for Trick-or-Treat for UNICEF, HGTV will highlight Trick-or-Treat for UNICEF in a prime time Halloween television special to air on October 18 and October 24 at 8 p.m.ET/PT and include Trick-or-Treat for UNICEF in the Halloween section of P&G will match donation made via up to $100,000 through October 31, 2009.

America's leader in home and lifestyle programming, HGTV is distributed to more than 97 million U.S. households and is one of cable's top-rated networks. is the nation's leading online home-and-garden destination with an average of 5 million unique visitors per month.

About Trick-or-Treat for UNICEF Proud Supporters


Baskin-Robbins is pleased to be part of the Trick-or-Treat for UNICEF 2009 program. This year will mark the first year that Baskin-Robbins has participated as a national box distribution retailer. Free collection boxes will be displayed and distributed at nearly 2,700 stores across the country during the month of October. To find a location near you, visit

Coinstar, Inc.

Now in its thirteenth year, Coinstar, Inc., helps make Trick-or-Treating for UNICEF easy for participants of all ages. 365 days a year, participants of this grassroots initiative can quickly empty their orange collection boxes into over 12,000 Coinstar Centers® in participating supermarkets, drug stores and mass merchants across the U.S. to make Halloween count and help UNICEF do whatever it takes to save children’s lives. Coinstar, Inc. owns and operates a network of self service coin counting machines in retail locations throughout the U.S. To find a Coinstar Center near you, visit

Hallmark Gold Crown Stores

This is Hallmark Gold Crown's fourth year supporting the Trick-or-Treat for UNICEF campaign. In addition to selling Halloween-themed UNICEF greeting cards in over 650 Hallmark Gold Crown stores nationwide, over 3,000 locations will distribute the famous orange Trick-or-Treat for UNICEF boxes.

Customers can pick up their free collection boxes at special in-store displays in all Hallmark Gold Crown stores starting mid-September.

Key Club International

Since 1994, Key Club has raised nearly $5 million for UNICEF. This year, the campaign will support Operation Uruguay: protecting the Rights of Children, which works to ensure the rights of vulnerable youth to education, health and basic services. Key Club International, a service leadership program of Kiwanis International, is the oldest and largest service program for high school students, and gives its members opportunities to provide service, build character and develop leadership skills. Key Club attributes its success to the fact that it is a student-led organization that teaches leadership through serving others. For more information, visit or call 1-800-549-2647.

Pier 1 Imports

This year marks the 24th anniversary of Pier 1 Imports' partnership with UNICEF. Since 1985, Pier 1's exceptional commitment has raised over $28 million to save and improve the lives of children around the world. 2009 will mark the ninth year that Pier 1 Imports will serve as a national Trick-or-Treat for UNICEF box distribution retailer. This year, Pier 1 will prominently display and distribute free collection boxes in almost 1,000 stores across the country during the month of October.

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